Friday, December 23, 2011

High Street Losers

A couple of hours ago I went to my local Apple store in Leicester.
I wanted a black 4S 16GB and I thought the Apple store would be the best place to get one. OK, so I know it's near Christmas and all that but when I was told they hadn't got any I was a bit surprised.
Why? Well for one, footfall in shops is up 20% this year but people are spending less and holding out for the sales. I found this data easy to come by but a global company like Apple hadn't. Maybe if Apple stocked more of the cheaper iPhones they'd sell a few more. The second thing that surprised me was that the salesperson didn't ask if I'd bought from the company before. Asking this they would had found out that I had and that they had my email address and they could send me details when they had some in stock. Thirdly, the salesperson went straight into the "We have the more expensive models." routine which instantly put me off. There is no way I'm spending £100 more because they think that I have to have one of their phones for Christmas.
I came home and bought what I wanted online. I'll only have to wait a couple of weeks. No big deal.
As a side note Carphone Warehouse got a stock of the same phones this morning. How did they manage when Apple so clearly failed?
Goodbye High Street. The affair is over.

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